Authority glossary

Learn how to audit a backlink profile by checking topical relevance, anchor text, trust signals, source diversity, and link support...

Learn how to build authority backlinks that improve topical relevance, trust, and organic visibility with practical tactics for SEOs, publishers,...

Learn how to check Domain Authority, what the score actually means, and how to use it strategically alongside topical authority,...

Learn how to earn editorial links by creating citation-worthy content, improving trust signals, and pitching relevance that strengthens topical authority...

Improve link trust by earning topically relevant backlinks, strengthening on-page trust signals, and building supporting content that reinforces authority and…

Increase website authority by building topical depth, publishing supporting content, improving internal linking, and adding trust signals that strengthen organ…

Learn how to measure website authority using topical visibility, supporting content, internal depth, and trust signals instead of relying on...

Learn how to remove toxic backlinks the right way with a practical process for identifying risky links, requesting removals, using...

Learn how to strengthen off-page SEO with relevant mentions, better topical authority, stronger trust signals, and supporting content that improves...

Trust signals in SEO are the credibility cues that help search engines and users trust your site. Learn what they...

A high-authority backlink is a trusted, relevant editorial link that strengthens topical authority, trust signals, and organic relevance beyond simple...

A link farm is a network of low-value sites built mainly to pass links and manipulate rankings. Learn how link...

A private blog network (PBN) is a group of sites used to create backlinks and influence rankings. Learn how PBNs...

A referring domain is a unique website that links to your site. Learn how it differs from backlinks, why it...

A referring IP is the server IP address behind a linking website. Learn why it matters for backlink diversity, trust...

A referring subnet is a group of linking websites hosted within the same network range. Learn why subnet diversity matters...

A toxic backlink is a spammy, manipulative, or irrelevant link that can weaken your site’s trust profile. Learn how to...

Anchor text is the clickable text in a link. Learn what it is, why it matters for SEO, and how...

Authority dilution is when a site weakens its topical authority by publishing broad, thin, or poorly connected content. Learn why...

Authority Flow is how ranking strength, trust, and topical relevance move through a site via internal links and supporting content....

Authority growth is the process of building topical depth, trust signals, and internal content strength so your site earns broader...

Authority Score is a third-party SEO metric that estimates a site’s strength and trustworthiness. Learn what it measures, why it...

Backlink authority is the SEO value a link passes based on trust, relevance, and context. Learn what makes a backlink...

Backlink monitoring is the process of tracking live, lost, changed, and misdirected backlinks so you can protect earned authority, reclaim...

A backlink profile is the complete mix of links pointing to a site or page, including quality, relevance, anchors, and...

Brand authority in SEO is the trust and expertise your brand earns around a topic through depth, recognition, and strong...

Brand mention authority is the SEO value gained when trusted, relevant sources reference your brand, helping strengthen topical authority, trust...

Branded anchor text is link text that uses a company or website name. Learn how it supports trust, topical authority,...

Broken link building is an SEO tactic where you replace dead links on relevant sites with your own useful resource...

Canonical authority consolidation means concentrating ranking signals, internal links, and topical relevance onto one primary URL so it becomes the...

Category page authority is the ranking strength a category page earns from topical depth, internal links, and trust signals, making...

Citation Flow is a Majestic metric that estimates link influence based on backlink volume and strength. Learn what it means,...

Competitive link analysis compares competitor backlinks, linked pages, and authority signals to reveal what actually supports rankings and how to...

A contextual backlink is a link placed naturally within relevant editorial content. Learn why it matters, what makes it valuable,...

Learn what crawlability and authority mean in SEO, why they matter together, and how better site structure and topical depth...

Digital PR for SEO means earning relevant editorial mentions and links that improve topical authority, trust signals, and organic relevance....

Dofollow means a standard link that search engines can crawl and use to pass ranking signals. Learn why dofollow links...

Domain age in SEO is the age of a domain since registration or first web use, but it is not...

Domain Authority is a third-party SEO metric that estimates ranking potential. Learn what it measures, why it matters, and how...

Domain Rating is a third-party metric that estimates backlink profile strength. Learn what it measures, why it matters, and how...

Domain reputation is the trust and quality profile associated with your website. Learn what it means, why it matters for...

Domain strength is a website’s ability to rank consistently through topical authority, trust signals, internal depth, and relevant backlinks—not just...

E-E-A-T in SEO means Experience, Expertise, Authoritativeness, and Trustworthiness. Learn what it is, why it matters, and how to improve...

Editorial link building means earning backlinks because your content is useful enough for publishers to cite naturally. Learn what it...

Exact match anchor text is link text that exactly matches a target keyword. Learn how it works, why it matters,...

External link authority is the trust and ranking value passed from other websites through backlinks. Learn what it means, why...

A footer link is a link placed in a website’s footer, often sitewide. Learn how footer links affect SEO, internal...

HARO link building is the practice of earning editorial backlinks by responding to journalist requests for expert insights. Learn how...

Homepage authority is the trust, relevance, and ranking influence your homepage passes across your site. Learn why it matters and...

Indexation is how pages enter search engines; authority is the trust and topical relevance that helps them rank. Learn how...

Internal link authority is the ranking influence pages pass through internal links. Learn what affects it, why it matters, and...

Landing page authority is the SEO strength of a specific page, built through topical relevance, internal support, trust signals, and...

Link decay is the gradual loss of SEO value from backlinks over time. Learn what causes it, why it matters,...

Link diversity is the mix of backlinks across source types, pages, anchors, and contexts. Learn why it matters for trust,...

Link equity is the SEO value passed through links. Learn what affects it, why it matters for topical authority, and...

Link gap analysis compares your backlink profile to competitors to find relevant link opportunities that strengthen topical authority, trust signals,...

Link juice is the SEO value passed through links. Learn how it works, why it matters, and how internal linking...

Link placement is where a backlink appears on a page. Learn why in-content, context-rich placements matter more for topical authority,...

Link quality is the SEO value of a backlink based on relevance, trust, editorial placement, and context. Learn what makes...

Link relevance is how well a backlink fits the topic, context, and destination page. Learn why it matters for SEO...

Link spam is the creation or acquisition of links meant to manipulate rankings instead of help users. Learn what it...

Link velocity is the rate a page or site gains backlinks over time. Learn why it matters, what healthy growth...

Naked URL anchor text is a hyperlink that uses the full web address as the clickable text. Learn how it...

Niche relevance in link building means earning backlinks from pages and sites closely tied to your topic, audience, and search...

Nofollow is a link attribute that tells search engines not to treat a link as a standard endorsement. Learn when...

Off-page SEO is the work done outside your site to build authority, trust, and organic relevance through backlinks, mentions, reviews,...

Page authority is the ranking strength of a specific URL, shaped by relevance, internal links, content depth, and trust signals....

PageRank is Google’s original link-based authority system. Learn what it is, why it still matters, and how to use internal...

Paid link risk is the chance that paid backlinks cause ranking loss, wasted budget, or ignored link value. Learn what...

Redirect link equity is the SEO value passed from one URL to another through a redirect. Learn how it works,...

A sidebar link is a sitewide link placed in a website’s sidebar. Learn how sidebar links affect internal SEO, topical...

Site authority is the trust, relevance, and topical depth your website demonstrates in SEO. Learn what it means, why it...

Site structure and authority is how your site’s organization supports topical relevance, trust, and rankings. Learn why it matters and...

A sitewide link is a backlink that appears across many or all pages of a website. Learn how sitewide links...

Spam Score is a third-party SEO metric that estimates how risky or spammy a site appears. Learn what it measures,...

The sponsored link attribute, rel="sponsored," tells search engines a link was placed because of payment or compensation. Learn when to...

Topical authority is the trust and relevance your site earns by covering a subject in depth with supporting content, internal...

Topical relevance is how closely your page or site aligns with a subject through depth, supporting content, internal links, and...

Trust Flow is a backlink quality metric that estimates site trust based on links from credible sources. Learn how it...

The UGC link attribute, rel="ugc", tells search engines a link was placed in user-generated content. Learn what it means, why...

An unlinked brand mention is a reference to your brand on another site without a backlink. Learn why it matters...

URL Rating is a page-level SEO metric that estimates backlink strength. Learn what it measures, why it matters, and how...

Website authority is the trust, relevance, and topical depth a site builds over time. Learn what it means, why it...

Website credibility in SEO is the trust and authority your site demonstrates through accurate content, strong supporting pages, and clear...

Website trust is the confidence search engines and users have in your site’s credibility, accuracy, and authority. Learn what builds...